Justin Bieber and College Admissions Marketing

Imagine my shock, horror and shame when I was alerted to the fact that my school has been sending out emails to prospective students with the following subject line: What do the college search and Justin Bieber have in common?

Think that’s bad? Oh, it gets better. This is what the body of the email says:

What’s it like to be so popular? You have every university chasing you like prepubescent girls going after Justin Bieber (it’s okay, we don’t get the appeal either).

But we aren’t just another university. We actually want to know about you before we tell you anything about us: [link to school website]

This isn’t such a bad position to be in. You worked hard, you earned it. And hey, being pursued can be nice, sometimes.

The only redeeming quality about this email is that Admissions admits that they don’t get the Bieber mania/fever that seems to have swept the world. Still, I don’t think that is a big enough factor for me (and all other students, alumni, faculty and staff and anyone remotely associated to my university) to recover from this horrible, awful shame.

Cross-posted from breakthesky.net. Please leave any comments there.